Smokie Norful, a renowned gospel artist, sought a creative partner to help him bring his vision to life for his upcoming projects. Diff'rent was brought in to provide comprehensive creative direction, including wardrobe suggestions, location scouting, photography, and concept creation.

Project 1: Brand/Event promo Photography
Project 2: "I Still Have You" Album - Photography Direction

Our Process:

• Concept Development: Based on our analysis, we developed a creative concept that captured Dr. Stevenson's unique personality and professional expertise.

• Location Scouting: We carefully selected locations that would complement his brand and create a visually stunning backdrop for his photos.

• Styling and Wardrobe: We worked closely with Pastor Norful to curate a wardrobe that reflected his personal style and professional image.

• On-Set Direction: Our team provided expert guidance throughout the shoot, ensuring that every detail was captured perfectly

The creative direction provided by Diff'rent played a crucial role in elevating Smokie Norful's projects and ensuring that they resonated with his audience. The wardrobe suggestions, location scouting, and photography helped to create visually stunning and impactful content.