Elevating Experiences: Comprehensive Art Direction for a Conference

As a creative agency specializing in innovative design solutions, Diff'rent was tasked with providing a full suite of creative services for a prestigious conference. Our offerings included:

• Environmental Design: LED design to create a visually stunning atmosphere.

• Digital Marketing: Social media promotional design (still and motion) to generate online buzz and engagement.

• Print Collateral: Registration Box, Conference Materials, Posters, and signage to provide essential information and enhance the attendee experience.

• Merchandise Design: Theme centered T-shirt designs to create branded souvenirs for attendees

• Event Website: A central hub for information for the site.

The Mantle Conference, a gathering of influential leaders and change-makers, sought a creative concept that would capture the event's spirit and inspire attendees to make a positive impact on the world. Diff'rent was tasked with providing comprehensive creative direction for the conference, including branding, design, and messaging.

Creative Concept: The creative concept for the Mantle Conference was centered around the biblical teaching of "turning the world upside down." The imagery chosen for the event, featuring a city suspended upside down under clouds with a partial view of the world above, visually represented this concept and conveyed the powerful message of transformation and change.

Branding and Messaging: The conference branding and messaging were aligned with the creative concept, emphasizing the theme of transformation, leadership, and making a difference. The tagline "Turning the World Upside Down" reinforced the event's message and inspired attendees to take action.

Results: The creative direction for the Mantle Conference effectively captured the event's spirit and inspired attendees to embrace their role as change-makers. The unique imagery and powerful messaging created a memorable experience and left a lasting impression on participants.