Defining the Basics

In the heart of the 2020 pandemic, when the world seemed to pause, McDonald's ignited a beacon of hope with their Inspiration Gospel Tour. This groundbreaking virtual event brought together renowned gospel artists from across the nation, delivering inspiring performances to a global audience.

A Digital Revolution in Gospel Music

As the world shifted online, so did the stage. We were honored to be a part of this historic event, providing a comprehensive suite of creative services, including captivating LED motion designs, video editing, and production motion graphics. Our team worked tirelessly to elevate the virtual experience for 18 iconic artists, including William Murphy, Todd Dulaney, Byron Cage, The Clark Sisters, Kirk Franklin, Fred Hammond, Kierra Sheard, and many more.

Elevating the Virtual Experience

Our meticulous attention to detail transformed the virtual stage into a dynamic and immersive environment. By combining cutting-edge technology with creative artistry, we enhanced the impact of each performance and created a truly unforgettable experience for the viewers. The tour garnered nearly 1 million views online and is now available to stream on BET Networks YouTube channel.